.png)
Erica Kunerth
Being mission-driven is in my DNA.
According to the Meyers-Briggs Type Indicator Profile, I'm an INFJ.
Only 2% of the population, INFJ's are:
-
"Empathetic, idealistic, and deeply introspective visionaries."
-
"Dedicated, principled individuals driven by a desire to help others and create positive change."
-
Most likely to "thrive in careers that align with their values and allow them to help others."​​
Yep. The shoe fits. While driving results is always my bottom line, it's driving results that make a difference in people's lives that fuels me. My work has driven millions in revenue while saving babies' lives. It has boosted enrollment while providing a path to mortgage-paying careers for nontraditional learners. It's increased donations that helped bring sight-saving care to those in need, regardless of ability to pay. When my work aligns with a higher purpose, when the goal of increasing the bottom line or maximizing shareholder value creates positive social impact at the same time, great things happen for my clients. And me.
Click here to see some of the mission-driven work I've done.
Do you have a business or non-profit that strives to grow your bottom line while creating a positive change in this world? Sign me up.
MY SERVICES
Need marketing leadership to hone your go-to-market strategy? Can do. Need someone to manage or assemble a team to execute it? Can do that, too. Or do you need leadership that helps to define the strategy, and then rolls up their sleeves to make it real? Not a problem. Below are just some of the ways I can plug into your organization to help. ​
.png)
Fractional
Leadership
Part-time, high-level strategic marketing leadership that fits your organization's needs and budget. I work as a member of the leadership team to provide guidance in:
-
Strategic Planning
-
Leadership & Management
-
Data-driven Decision Making
-
Resource Prioritization
-
Execution Optimization
-
Operational Alignment
Brand
strategy
Your brand's story is the most valuable asset you have. Through rigorous insight research, I can identify your brand's unique story and harness its potential to amplify your growth trajectory. I can also help you to avoid costly, growth-limiting mistakes. My expertise includes:
-
Brand Identity & Positioning
-
Market Research & Insights
-
Messaging Strategy
-
Customer Journey Mapping
-
Brand Management
​
Marketing Management
Many organizations need hands-on leaders willing to "plan the work, then work the plan". I can be as hands-on as needed - whether that's managing internal teams and agency partners, or doing the work directly. Expertise includes:
-
Team Management
-
Vendor Management
-
Project Management
-
Campaign Management
-
Content Planning
-
Event Planning & Management
-
KPI Tracking & Reporting​
Content creation
Creative development and production of brand and multimedia campaign assets as resources demand, including:
-
Design
-
Copywriting & Stakeholder Communications
-
Email Campaigns
-
Social Media Campaigns
-
Direct Marketing
-
POS
-
Case Studies
-
Trade Show Dispay Design
-
Video Production
-
Website Design & Writing
Need a marketing partner that can flex to fit your business?
Rosemary Jordan
CEO
Pacific Vision Foundation
I'd hire Erica Fayre Kunerth again in a minute - for any project in marketing, communications, PR or events. In fact, I'd hire her as a general business advisor as well, due to her depth and breadth of experience, her terrific organizational skills, and because she's a gracious and fun collaborator.
What I love most about Erica is her collaborative work style, her ability to be creative in strategy and execution, and her commitment to delivering high value in all that she does. Erica is a person with high integrity and can work with a variety of personality types, making her a versatile team member for any organization.
Aspen Baker
Fractional Leadership Consultant
I had the opportunity to work with Erica while we were each serving in fractional/interim roles at the Pacific Vision Foundation. Erica's professionalism, expertise and thoughtfulness made working with her easy and fun. She raised the bar on every project she lead. While new to nonprofits, her ethical, mission-minded approach to branding made it seem like she'd been doing nonprofit work forever. Versatile, practical and strategic, Erica Kunerth is a gem and I hope to work with her again.
Bill Miller
CEO
MotorMouth, Inc.
Erica has been a remarkable asset to our team as a Hands-on Fractional CMO, Marketing Strategist, and Content Creator. She quickly grasped our business goals, devising and executing strategies that yielded impressive results. Her creativity is evident in the high-quality, engaging content she consistently produces, perfectly aligning with our brand voice. Erica’s proactive approach, strong communication skills, and ability to deliver on time make her an invaluable partner. Whether leading strategy or creating content, Erica excels in every aspect of her work. I highly recommend her.
Todd Allard
SVP Marketing
Zenith Education Group
​
Erica was a critical leader in our upstart marketing group at Zenith. Her strategic chops were evident as she defined a new brand strategy for Wyotech… she really shone in bringing the brand to life and in creating a multitude of new ideas to strengthen the student experience, end to end. Erica will be an amazing asset to whomever is fortunate enough to hire her next.
Andrea Dixon
Marketing Operations
Zenith Education Group
Erica is an extremely effective brand manager. She sees the big picture and can efficiently build her strategies to drive for success. She’s a strong partner, able to build bridges, is strong advocate for her constituents, and she truly understands what her stakeholders want and need. I worked closely with Erica on many initiatives and we effectively played off each other’s strengths. I would highly recommend Erica to any worthy organization.
John Arms
Founder
Voyageur University
Erica holds in possession between her ears an outstanding marketing brain. The difference between status quo and outstanding marketing deliverables is not reliant on software, technology or luck, it is someone who gets it, sees it and knows how to get it done. This is Erica Kunerth.